A deep dive into effective communication by Amita Parwal

Tell us something about yourself? Also, why do you think communication coaching is emerging as a big field these days?

Hi! I am Amita Parwal, a Communication Coach by profession, and a communication/human observer by passion! 

Communicating is not just a need, it is a necessity. Your degrees, your experience does qualify you for a position or a job, it is your communication capabilities which sets you apart, it is the X factor which aids you to succeed, no wonder it is the most sought-after skill set in not only corporates but all other professions.

Who are the key target audience and at what stage should they go for communication coaching?

My clientele is wide and covers Software Developers, Auditors, Managers, government officers, CEOs, CFOs, CXOs, Professional Coaches, Entrepreneurs, MBA aspirants, and the list goes on and on. This by itself cements my previous statement that Communication Coaching is essential for everyone, and everyone has scope for improvement. 

The significance and importance varies from stage to stage, where one comes for prepping up for GDs, other comes for interview preparations, while several of them come to break the managerial barrier and enter leadership roles.

What do you think is the long-term benefit of communication coaching? What is different in your style of communication coaching?

My unique Communication Coaching style heightens your awareness simultaneously about yourself and your whole ecosystem. Once this awareness is heightened, you will continue growing in your communication skills even after completing the sessions. 

The second unique fact is till now, I am yet to meet with 2 people with similar issues and similar resulting solutions. Every person is unique and so are their solutions, this tailor making of solutions is done by me.

You have a long list of satisfied clients and you guarantee results, how do you achieve this?

Yes, that I am extremely proud of…

 I have touched upon this in the previous response. The secret behind my 100% proven success and resulting satisfaction is I delve deep into the habits, culture, personality style, thought process, beliefs and all other ancillary background aspects to create a solution that is realistic, achievable and retainable. I do not limit myself to solutions, I make my clients understand the science, the psychology and the present needs so that they adapt to never give up.

According to you, what is the most essential part of communication, and why do you think so?

In my long career, I have heard clients come up with various requests, a few feel it is their poor vocabulary, for someone else it is incomplete articulation, others complain lack of satisfaction, a few more feel it is the fillers, stress and timing issue and the list goes on.

These all are symptoms and not the real cause. To understand the real cause, one needs to delve a lot deeper with a personalised coach. For starters, I will say awareness of agenda/intent of self, and awareness of agenda/intent of others is critical to be a better communicator.

Could you please share some quick yet meaningful tips for interview preparation?

Great! I would love to!

For starters please understand, an interview is not just about your previous experiences, your degrees, etc. All that is already there in the Resume. An interview is about your persona, it is about your communication skills, it is about your confidence, it is about that X factor which cannot be easily named. 

Try to create a rapport try to establish an easy conversational vibe, your chances of making an impact will grow exponentially, and please be crisp, precise and to the point.

One thing which is common to all of us in our professional lives is conflict. How can we improve our handling of such situations?

Conflict is one of the topics which I cover extensively. Conflict is a necessity; Conflict is similar to friction, a deterrent, yes, but not avoidable.

The genesis of conflict lies in the varied agendas and intents of every person involved. Each one is working earnestly towards their agenda with an intent unique to their ecosystem. While the aforementioned statements are true, equally true is all these statements stand at a crossroads. A good communicator is capable of accepting all the varied perspectives and agendas and charting a path of communication which is almost win-win for, but of course, with its own agenda at priority. 

This starts from authentically accepting everyone’s perspective/agenda/opinion!

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